How to feature on Australian Made’s social media channels

With more than 500,000 followers across five social media platforms, Australian Made Campaign’s (AMCL) social channels are one of the many ways we help promote certified Australian Made businesses and products to consumers around the country.

As consumer behaviour continues to evolve, so too does our approach to social media. To help licensees gain greater exposure and ensure our content remains engaging, AMCL is refreshing its social media program with new opportunities designed to showcase Australian Made businesses in more effective ways.

We're continually looking for new ways to help Australian Made licensees gain exposure, connect with consumers and maximise the value of their Australian Made certification.
 

What's changing?

We're replacing the previous complimentary "shout-out" feed posts with a range of new content formats that better reflect how people consume social media today.

This change will allow us to feature more licensees, create more engaging content for consumers and continue growing the reach of Australian Made's social channels - ultimately providing greater promotional value for licensees over time.

How do I get featured on Australian Made’s Facebook / Instagram account?

Licensee content is now regularly re-shared on our "Spotlight on Australian Made" Instagram and Facebook Stories every Tuesday, Wednesday and Thursday.

These story features enable us to showcase more Australian Made businesses each week while keeping our content fresh, timely and engaging for our audience. Posts are selected by the AMCL Marketing team based on content quality, relevance and suitability.

How do I submit content?

The easiest way to be considered is to tag @australianmadecampaign in your Instagram posts. For instructions on how to tag, use the Instagram Help Centre. When selecting content, our team looks for posts that:

• Showcase certified Australian Made products
• Feature high-quality photography or videos
• Display products in good lighting
• Tell the story behind your business or show the people who make your products
• Are engaging, authentic and suitable for our audience 

While we'd love to share every post, not all tagged content will be featured. Selection is at the discretion of the AMCL Marketing team and depends on factors such as content quality, timing and campaign relevance.

Can I get a “shout-out” post on Australian Made’s Facebook / Instagram main feed?

Our previous complimentary "shout-out" feed posts are no longer available.

Instead, we're investing in new content formats that deliver greater engagement and stronger promotional outcomes for licensees. These include Story features now, with additional opportunities rolling out over the coming months.

What other opportunities are coming up?

Over the coming months, we'll introduce a range of new promotional opportunities for licensees, including:

• Product Spotlight paid amplification opportunities
• Carousel features
• Video content
• Seasonal campaigns and promotional activations

Keep an eye on the Licensee Newsletter and Australian Made's social channels for announcements.

How can I hear about other marketing opportunities?

The best way to ensure the AMCL Marketing team has your details on hand for any suitable opportunities is by completing an Expression of Interest form.

This is the go-to resource for our Marketing team to reach out to licensees with any available opportunities with media, events and more.

Make sure to follow Australian Made Campaign on Facebook, Instagram, LinkedIn, TikTok and YouTube.