Great exposure for the Australian Made Summer of Tennis advertising campaign

The Australian Made Summer of Tennis campaign is receiving great exposure through national television, radio, print and online advertising. You might have noticed some of the advertisements playing throughout the Apia International, AAMI Classic and Australian Open coverage! The advertising campaign is being supplemented with PR, and we have been securing free national TV, print and online coverage throughout the campaign as well.

Each of the advertisements currently running features key messages promoting the Australian Made, Australian Grown logo and the great products that carry it, and encourages consumers to buy local. You can watch all three advertisements below. 

Recent events that have featured as part of the Australian Made Summer of Tennis include the Australian Made Foundation Cup – the only national tennis tournament for junior players from rural and regional Australia – and the Breakfast with the Stars events presented by Australian Made – which promoted the achievements of women in tennis ahead of the Apia International and the Australian Open. These events provided opportunities to promote the logo, the products that carry it and the important message about buying local to thousands of Australian consumers.