Getting the most out of the logo

The Australian Made, Australian Grown logo is more than a certification trade mark. It is a powerful marketing tool and should be used as one. To help you get the most out of the logo, we have prepared some useful tips and hints:

• Place the logo clearly and visibly on the front of product packaging

• Promote the logo extensively across all marketing and communications material related to your registered products, including:
  
  
  • Product tags/tickets
  • Product information sheets
  • Online banners
  • Advertisements
  • Catalogues
  • Newsletters
  • Media releases, media statements and media events
  • Social media platforms
  • Event collateral
  • Websites
  • Tender documents
  • Statements and invoices
    
    

• Create and regularly update your listing on the Australian Made Online Product Directory, including:
  
  
  • Business details
  • Website
  • Where to buy
  • Countries in which sold
  • Corporate logo
  • Images
  • Videos
  • Links to social media such as Facebook, Twitter and blogs
  • Marketing materials
  • Special offers
    
    

• Call on retailers to promote your products by providing relevant merchandise with your delivery. Merchandise is available to order via the Australian Made merchandise ordering facility, including:
  
  
  • Stickers
  • Posters
  • Swing tags
  • Pyramids
    
    

• Join the ‘Aussie Made Club’ and contribute content for Australian Made newsletters
• Follow Australian Made on Facebook and Twitter and contribute content for posts
• Consider online advertising opportunities available exclusively to Australian Made, Australian Grown logo licensees. View the brochure here.