Australian Made licensees now have the opportunity to take advantage of ‘priority search listing’ functionality. This means your product could be displayed first on the relevant search results pages of the Australian Made website—a powerful marketing/selling tool given that over a quarter of those visiting the Australian Made website execute a search.
How will it work?
A range of sub categories have been added to each of the existing major categories of the Australian Made website (see below). For example: The existing ‘Food & Beverage’ category now incorporates a number of sub-categories such as a ‘Confectionery’ sub category. These sub categories can be selected for free.
Licensees are now able to purchase a priority search listing within a sub category. Priority search listings are limited to ten per sub category—five gold listings followed by five emerald listings.

This is an exciting development for the Australian Made website and one that we hope will help our licensees promote their genuine Aussie products.
There are other ways in which you can maximize your company and products exposure, ensuring that your online profile stands out from the crowd and is seen ahead of potential competitors. When buyers are searching for Aussie products they are often presented with a list of products, however there are a few things you can do to both make the most of your online profile and ensure you’ll be found by shoppers.
Photos: Including photos for each of your registered products or ranges will go a long way to boosting your products up the list of search results. And on the plus side it will also make your profile more visually appealing.
Product description: Including a description about your registered products or ranges will also help searchers find them. It makes sense to tell searchers as much as possible about the great Aussie products you’re producing, so why not improve your profile and be found by potential shoppers?
To update your online profile, simply log in to your licensee account using your login details, click add/edit products and follow the step-by-step process from there!
For more information and pricing, you can download a digital advertising brochure here: bit.ly/1hcV7IK
To find out more, visit www.australianmade.com.au, or call 1800 350 520, or email info@australianmade.com.au.

Get found first - Priority Search listing now available
Published
Monday, March 31, 2014
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