Discounted advertising in The West Australian

The Australian Made Campaign has negotiated a range of heavily discounted advertising opportunities, available exclusively for Australian Made licensees, in an Australian Made feature in The West Australian, to be published on Wednesday, May 21st.

This is an excellent opportunity to promote your products as genuinely Aussie in one of Australia’s strongest consuming states – Western Australia. The liftout will be exposed to an audience of 546,000* prime prospects in Wednesday’s edition of The West Australian including:

• 564,000* home cooks
• 510,000* readers who agree their ‘priority when choosing food is flavour and taste’
• 494,000* readers who ‘believe in using the best quality ingredients’
• 295,000* readers in social grade A or B
• 254,000* readers who agree ‘food is one of their passions in life’
• 159,000* high income earners^^
• 80,000* big spenders on groceries

*emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013.
^^Household income $120,000p.a or more.
**Made business decisions on components, materials, equipment, telecommunications, office equipment, transport (e.g. staff cars, vans, trucks) and real estate (including office fit-outs).

Rates
40.5cms x 7cols: $9500 inc, colour & GST
20cms x 7cols: $5500 inc, colour & GST
15cms x 7cols: $4200 inc, colour & GST
25cms x 4 cols: $3800 inc, colour & GST
20cms x 3 cols: $1950 inc, colour & GST

Position loadings
Front & back pages – 20% loading
Page 3 – 15% loading

Booking deadline: Tuesday, May 6th 2014
Material deadline: Tuesday, May 20th 2014
Publication date: Wednesday May 21 2014

Contact
Ron McFarlane
Manager of Supplements and Liftouts, The West Australian
E:  ron.mcfarlane@wanews.com.au 
P: (08) 9482 3588 / 0413 032 589 
F: (08) 9482 9040