Digital update: New search algorithm and priority search listings

Australian Made grows digital audience

The Australian Made digital following continues to grow exponentially. In January visitation to the Australian Made website skyrocketed to 59,000. This growth was matched by significant gains in our social media following, reaching over 46,000, while membership to the Australian Made Club peaked at nearly 15,000.

That means more consumers and businesses are seeking genuine Aussie products online, as well as information about them. As a result, we have made a few changes to the Australian Made website to help consumers find and engage with your products quickly and easily:

Look your best

Search results pages will now display products with an image and description ahead of those without these elements. Products without an image or description will be de-prioritised in the search result page rankings, so make sure your online profile is up to date. Call 1800 350 520, or email info@australianmade.com.au if you need access to your login details.

Get found first

Australian Made licensees now have the opportunity to take advantage of ‘priority search listing’ functionality. This means your product could be displayed first on the relevant search results pages of the Australian Made website—a powerful marketing/selling tool given that over a quarter of those visiting the Australian Made website execute a search.

To find out more, visit www.australianmade.com.au, or call 1800 350 520, or email info@australianmade.com.au.