Celebrating National Family Business Day 2024

In September, Australian Made collaborated with Industry Partner, the Family Business Association to jointly promote National Family Business Day 2024.

The Australian Made team worked closely with AMCL Chair Kate Carnell to put together a co-branded promotional video, which was posted across the Australian Made and Family Business Association social media channels in the lead up to and on the day of National Family Business Day on 19 September.

National Family Business Day is dedicated to celebrating the vital role family-owned businesses play in our economy and communities. Family businesses are the heartbeat of Australia driving innovation, creating jobs, and fostering a sense of community.

Family businesses are integral to Australia's economy, representing 70% of all businesses and employing 50% of the workforce. These businesses generate an estimated $4.3 trillion in wealth, highlighting their significant economic impact.

From small local shops to large multinational corporations, family businesses are the leaders, innovators, entrepreneurs, and job creators that keep Australia moving forward.

Beyond their economic contributions, family businesses are also champions of community support and philanthropy. They sponsor local sports teams, build community infrastructure, and establish foundations, making significant contributions to the social fabric of our communities. These philanthropic efforts underscore the deep-rooted commitment of family businesses to giving back and supporting the communities in areas where they operate.

Family businesses are not only trusted by consumers but also preferred. 70% of consumers trust family-owned businesses over non-family businesses, and 66% are willing to pay more for their products and services. Additionally, 54% of the workforce prefers to work for family businesses, reflecting the positive work environment and strong community ties these companies offer.

Watch the promotional video: