Australian Made's new B2B Campaign in market

Australian Made’s new ‘Made Right Here’ B2B campaign was launched into market in conjunction with the Made Right Here consumer campaign on 23 January 2026.

The B2B campaign further builds on the awareness established by the consumer-facing assets, maintaining a strong visual connection and shifts focus toward business decision-makers.

With an aim to increase interest in Australian Made certification, the messaging is targeted and features specific claims that highlight the value of being an Australian Made licensee. These claims are supported by a number of proof points, including focus groups and the outcomes of consumer, business and licensee research.

The campaign is running on radio, digital and trade advertising platforms.