Australian Made educates daigou on how to find authentic Australian goods

The Chinese ‘personal shoppers’ bulk-buying sought-after Australian-made goods are banding together to form sophisticated purchasing networks, and the result could have a significant impact on our nation’s brands.

They are known as ‘daigou’ and it is estimated they are generating millions of dollars for the brands they ship to China each year.

The Australian Made Campaign presented at a daigou forum in Melbourne this month, which formed part of Australia China Business Week (ACBW) celebrations this year. The event will be replicated in Sydney on the 22nd of November.

Australian Made is educating attendees on how to find authentic locally made and grown goods, by looking for the Australian Made, Australian Grown logo instore and online.

Independent research shows the green-and-gold kangaroo logo which the organisation administers and promotes enhances product appeal for Chinese consumers, of which 69% can correctly identify Australia as the country of origin when sighting it.*

Australian Made Campaign Chief Executive, Ian Harrison, says diagou represent a unique business opportunity for Australia’s growers and manufacturers, and it is important for businesses to recognise their role in brand building in China.

“As daigou transition from individual resellers to collective buyers, and their influence on Chinese consumers grows, it is vital that Australian brands factor this in to their strategies,” Mr Harrison said.

Participating in Australia China Business Week 

ACBW helps companies to define effective entry and expansion strategies in China through a solid knowledge of government policies, business landscape, and the latest economic outlook.

More importantly, it connects businesses with the potential distributors, service providers, and influencers through multiple events over the 2 days: WeChat Workshop, Keynote Luncheon, Mix at Six Networking, Brands Showcase, Daigou Forum and Pathways to China Forum.

Australian Made licensees purchasing tickets to the events can display their goods in the Product Showcase free of charge, an opportunity valued at up to $5655. 

Simply purchase 2 x All Event Passes and enter the code AUSMADE at the checkout.

Please note, due to the limited space available Showcase space allocation will be made on a first come, first served basis.

For more information visit https://abforum.eventsmart.com or call Tina Le on 03 8689 9891, 0455 500 970, or tina.le@abforum.com.au.