Superyacht and Marine Export industries showcased at ASMEX

The Australian Made Campaign was proud to support the Australian Superyacht and Marine Export (ASMEX) industry conference again in 2016.

Presented by Australian Made Campaign Associate, the Australian International Marine Export Group (AIMEX), the event offered insights into the local industry and showcased the country’s manufacturers to international delegates from 17-18 May 2016.

Australian Made Campaign Account Manager, Michael Frankland, spoke about country of origin branding at the conference, to relay how the iconic green-and-gold Australian Made kangaroo logo is used to help brand Australian products around the world.

"Associating with the Australian Made logo provides a commercial advantage to Australia’s exporters, because it readily establishes a connection with Australia’s reputation for high quality, well-manufactured products," Mr Frankland said.

“The Australian Made Campaign is proud to help the local marine and superyacht industries promote their innovative, high quality products to the world."

Promotional activities and networking events were also held to enable delegates to develop relationships with buyers and to get to know their industry counterparts.

For more information visit www.aimex.asn.au.