Latest campaigns featuring the Australian Made, Australian Grown logo

The Australian Made, Australian Grown logo featured in a number of campaigns over the festive season and holiday period.

The Australian Made Summer of Tennis was again a great success. Young children from far and wide rural and regional Australia participated in the national Australian Made Foundation Cup, which garnered publicity in cities all over the country. Australia’s Fed Cup Captain, Alicia Molik, also featured in TV advertisements and radio features served to metro and regional markets throughout the Apia International and Australian Open encouraging Aussies to buy Australian Made and Australian Grown. The Breakfast with the Stars events held in Melbourne and Sydney ahead of both tournaments were heavily branded with the Australian Made, Australian Grown logo as well. The campaign saw website visitation soar in January, and Aussie Made Club members increased significantly as well, driving more traffic to licensee profile pages.

In a separate initiative over summer, international tourists and those travelling interstate were targeted in a campaign encouraging consumers to buy Australian-made souvenirs when holidaying. The campaign saw billboards pop up in major metro airports during peak travel periods reminding shoppers how to identify genuine Aussie products and produce. 

The Christmas and Australia Day festivities also drew significant publicity, with national TV, print, radio and online publicity reminding Australians to look for the logo when shopping. A multi-page logo-branded advertorial lift-out in The Age and Sydney Morning Herald on Australia Day provided licensees with a great opportunity to get their genuine Aussie products and produce noticed as well.