Protecting your brand: options for ensuring traceability

Brand protection has always been incredibly important, particularly in export markets, which is why brand protection technology has become so popular in recent years. 

If traceability is important to your brand, there are a number of options you may wish to consider, including:

Authenticateit

Authenticateit is a free smartphone app that alerts consumers if a product is potentially unsafe, unauthorised or counterfeit (by scanning the product's barcode). Businesses can register their products with Authenticateit to help consumers purchase their authentic products.

www.authenticateit.com

Brand Protection Solutions (Kodak)

Brand Protection Solutions helps businesses tackle counterfeiting and monitor distribution. The team can assess your products and  channels to market, identify potential counterfeiting and distribution risks and outline a strategy for security options. 

www.brandprotectionsolutions.com

Aglive

Aglive was developed for the Australian agriculture industry, to help farmers and retailers track products through the supply chain, and provide consumers with real-time information about the farm their products come from (by scanning the product's barcode).

www.aglive.com.au

*The Australian Made Campaign does not endorse any of these service providers. This article is for informative purposes only.

To find out more about protecting your intellectual property, contact Australian Made Campaign Partner EKM patent & trade marks.