Australian Made logo front and centre in a major dairy product launch in China

The Australian Made logo was the centrepiece of a major dairy product launch in Guangzhou, China in June. EEC International Pty Ltd launched its Oz Kids GOLD infant formula range, an Australian product which prominently carries the Australian Made logo.

Chinese consumers look for Australian food products that carry the logo so that they can buy with confidence, knowing that they are safe, clean, healthy and meet Australia’s high standards for growing, handling and processing local Aussie produce.

The Australian Made, Australian Grown (AMAG) logo has been steadily rising to prominence in the Asian region over the past three decades. It is a registered trade mark in China, Singapore, South Korea (and the USA), with more Asian countries to follow in line with growing exports to the region.

As reported late last year, a chain of Australian Made branded stores is also currently being rolled out in China, following the earlier establishment of a similar chain of stores in South Korea. All products sold in these stores carry the AMAG logo.

To find out more about activities incorporating the logo in export markets, email info@australianmade.com.au or call 1800 350 520.

Caption: Australian Made Campaign Chief Executive and Senior Australian and Victorian Government representatives participate in the traditional Chinese launch of Oz Kids GOLD in Guangzhou, China