Australian Made teams up with Brand Power to get your products noticed on TV and online

The Australian Made Campaign is excited to announce a new partnership with Brand Power, which will involve the creation of a TV advertising platform dedicated to increasing sales of genuine Aussie products.

"This initiative combines two powerful, established and persuasive marketing tools in an exciting new initiative for businesses making and growing products here," Australian Made Campaign Chief Executive, Ian Harrison said.

Founded on Brand Power’s proven marketing principles, the new TV advertising platform provides businesses with the opportunity to promote their Aussie products using Australia’s most recognised and trusted country-of-origin symbol, to drive sales and brand awareness.

Only products certified to carry the Australian Made, Australian Grown logo are eligible to take up this opportunity and be featured in the new campaigns.

While developed with TV in mind, the Australian Made advertising platform can produce digital videos for online purposes as well, providing reach and an engaged audience for your brands.

All campaigns will be shared via the Australian Made Campaign's digital platforms:

• Facebook, Twitter & Instagram accounts (approximately 105,000 fans and followers)
• Website (75,000 average monthly visits)
• Aussie Made Club (21,000 opt-in subscribers)

The Australian Made Campaign is committed to providing value-for-money opportunities for licensees, and as a result, the rates associated with participation in this initiative are highly competitive.

For over 25 years, Brand Power has driven sales for global icons, and has become an institution in Australian households and around the world, by influencing consumer behaviour and delivering unparalleled marketing ROI to its clients. Buchanan Group is the creator of Brand Power.

To talk to somebody about pricing and options, contact Steve Tully at Buchanan Group on 03 9644 0000.