Another successful Australian Made Summer of Tennis wraps up

This year the ‘Australian Made Summer of Tennis’ campaign saw significant exposure through national television, radio, print and online advertising, with advertisements playing throughout the Apia International, AAMI Classic and Australian Open coverage. Each of the advertisements featured key messages promoting the Australian Made, Australian Grown logo and encouraging consumers to buy local. You can watch them at www.youtube.com/AustralianMadeLogo. 

The advertising campaign was supplemented with PR activities, and free TV, print, radio and online coverage around the country was secured as well, reaching a total of more than 14 million people.

Highlights included:

• The Australian Made Foundation Cup – Melbourne, 12-16 January

The only interstate tennis tournament for junior players from rural and regional Australia. The awards were presented on-court at the Kooyong Classic, by Australia’s Fed Cup Captain and Australian Made Summer of Tennis Ambassador Alicia Molik, and tennis greats Judy Dalton and Josh Frydenberg MP (Federal Member for Kooyong and Australia’s Federal Assistant Treasurer).

• Breakfast and Lunch with the Stars – Sydney, 13 January & Melbourne, 20 January

Star-studded events which promote the achievements of women in tennis, held ahead of the Apia International and Australian Open.

These events provided our team with excellent opportunities to promote the logo, the products that carry it and the important message about buying local to thousands of Australians.

The campaign also generated more new followers on social media in one month than ever before, increased Aussie Made Club membership significantly and boosted website traffic by more than 50%, driving more product searches and providing a direct line of communication for licensees to thousands more Aussie shoppers interested in local products and produce.