‘Made Right Here’ campaign shines on local manufacturers across the country

Australian Made’s ‘Made Right Here’ campaign has been unmissable since launching in January, making its mark with a nation-wide advertising campaign that promotes the importance of local manufacturing and spotlighting Australian Made businesses.

The campaign depicts the iconic Australian Made kangaroo logo coming to life, bouncing through scenes from sectors such as construction, manufacturing and beyond to demonstrate what ‘Made Right Here’ truly means. It shines a spotlight on homegrown innovators, showing how supporting bold Australian ideas creates jobs and drives economic growth.

The campaign was launched earlier this year at Australian Made licensee Capral Aluminium’s manufacturing facility in Smithfield, New South Wales, by Senator the Hon Tim Ayres, Minister for Industry and Innovation.

Since then, the campaign has been seen by millions across TV, radio, streaming services, webpage takeovers, out-of-home billboards, social media, and even locally made trams!

Now celebrating 40 years in 2026, the iconic Australian Made logo is more powerful than ever.

As Australia’s most trusted and recognised country-of-origin symbol, the green and gold kangaroo logo supports Australian makers, growers, processors and manufacturers by helping businesses clearly identify their products as Australian.

At the same time, the Australian Made logo provides consumers with a highly recognised and trusted symbol for genuine Aussie products.

The Australian Made logo is a registered certification trademark and can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Ltd. There is a strict set of rules governing the logo’s use, which include meeting the criteria set out in the Australian Consumer Law, and the more stringent Code of Practice.