Looking back on Australian Made’s 40th birthday celebrations

The green and gold streamers have finally been put away as celebrations for Australian Made’s 40th anniversary come to an end.

The 40 Years of Australian Made campaign commemorated four decades of the iconic kangaroo logo, promoting the logo and the Australian-made products that proudly carry it.

The multimedia advertising campaign included retail out-of-home placements, street posters, digital publishing, podcast partnerships, social media and online video activity, making the celebrations unmissable around the country.

Over the month of October, Australian Made Campaign’s 4 Weeks of Prizes competitions continued the celebrations, giving consumers the chance to win one of four prize packs filled with premium Australian Made products.

29 Australian Made licensees generously donated locally made products across four prize packs categories: Health & Beauty, Outdoors & Living, Homewares & Gifts, and Pet Care. Together valued at over $10,000, the products were highlighted across Australian Made’s website and social media platforms, encouraging consumers to join the Aussie Made Club for a chance to win.

Over the campaign period, the competitions received more than 2,500 entries, with the Aussie Made Club growing by more than 3,000 new members – now reaching 67,000+ members! Entrants shared their favourite Australian Made brands, and it was fantastic to see such strong support for a wide variety of homegrown products.

Launched in 1986, the iconic green and gold Australian Made kangaroo logo is a symbol of Aussie authenticity, helping thousands of local manufacturers proudly identify their Australian-made products.

Recognised by 99% of Australians and trusted by 90%, the logo is a powerful way to communicate a product’s authentic Australian credentials (Roy Morgan Research 2026).

It also represents the people, skills and jobs behind locally made products, and the businesses, families and communities they support.