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The Australian Made Campaign (AMCL) is calling on Australians to make it an ‘Australian Made’ Christmas by choosing gifts and decorations that carry the iconic green and gold Australian Made logo.

With the peak retail season in full swing, AMCL is calling on shoppers to support local jobs and buy goods from local makers and growers wherever possible. Even a small shift in spending towards products certified as Australian Made can deliver meaningful, long-lasting benefits for Australia’s economy and manufacturers.

Australian Made Chief Executive Ben Lazzaro said the festive season is a key opportunity for Australians to support local industry.

“Historically, Christmas is when Australians spend the most, and it’s also when local manufacturers feel the greatest demand,” said Lazzaro. “If every household redirected just part of their gift budget towards Australian Made products, the positive impact on Australian makers would be felt right across the country.”


According to Roy Morgan research, overall pre-Christmas retail spending for the six weeks from 13 November to Christmas Eve is forecast to reach $72.4 billion, a 4% increase from 2024. With Australians preparing to spend at record levels, AMCL says the potential uplift for local businesses is substantial if consumers prioritise buying products that carry the trusted Australian Made logo.

From toys and Christmas cards to homewares, candles, fashion, and festive decorations, there are thousands of items that proudly carry the trusted Australian Made logo.

“Buying Australian is one of the greatest gifts you can give this Christmas,” Lazzaro said. “When you buy products certified with the Australian Made logo, not only are you purchasing goods made to some of the highest safety and manufacturing standards in the world, you are also helping to create jobs, contributing to Australia’s economy and helping local businesses thrive. It’s the gift that keeps on giving.”

Around 4,500 businesses across the country are licensed to use the Australian Made logo, generating more than $8 billion in annual revenue and representing approximately 40,000 Australian jobs.

Australians can discover a wide range of certified locally made products through the official directory at australianmade.com.au.

For locally made gift ideas, check out Australian Made's Top Aussie Products.

Australians encouraged to make it an ‘Australian Made’ Christmas


Australians encouraged to make it an ‘Australian Made’ Christmas

Published

Thursday, December 11, 2025


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Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders, past, present and emerging.

 

The ‘Buy Australian’ campaign is supported by the Australian Government Department of Industry, Science and Resources through the Australian Made Makes Australia Grant 2025 - 2026.