Australian Made Campaign holds 2025 AGM

The Australian Made Campaign Ltd (AMCL) held its 2025 Annual General Meeting (AGM) on Tuesday, 18 November, bringing together Directors, members and stakeholders to review the year’s performance and achievements. The meeting also confirmed several Board changes, reflecting AMCL’s continued focus on strong governance and strategic leadership.

AMCL welcomed two new Directors to the Board. Heidi Cooper, a leading business executive and CEO of Business Chamber Queensland, joins the organisation with extensive experience in policy, advocacy and economic development.  Richard Holyman, Managing Director of Martin & Pleasance, also joined the Board, bringing strong commercial leadership and deep expertise across manufacturing and the broader business sector. Together, their appointments will enhance AMCL’s strategic direction and strengthen its industry engagement.

The meeting also confirmed that AMCL Director, Paul Jensen, will continue in his role as Treasurer, providing valuable continuity in financial oversight. In addition, AMCL Director Jim Sturgess was re-elected, further supporting stability and experience within the Board.

These appointments reflect AMCL’s commitment to maintaining a balanced and highly capable Board that delivers strong governance and broad industry representation, supporting the organisation’s purpose of promoting and protecting the Australian Made, Australian Grown (AMAG) logo.

The full AMCL Board of Directors now comprises:

• Kate Carnell AO (Chair), Company Director
• Nicki Anderson (Deputy Chair), Company Director (ASX, Private Family, Not for Profit)
• Paul Jensen (Treasurer), Independent Chair of Bubs Australia Ltd
• Andrew McKellar, CEO, Australian Chamber of Commerce and Industry
• Jim Sturgess, CEO, Crimsafe Security Systems Pty. Ltd
• The Hon. Kim Carr, Former Senator
• Kerry Purcell, Technology Leader
• Heidi Cooper, Business Executive and CEO of Business Chamber Queensland
• Richard Holyman, Managing Director of Martin & Pleasance

Looking ahead, AMCL is focused on supporting its growing network of more than 4,500 licensees, expanding the reach of the Australian Made logo, and championing Australian products in both domestic and international markets.

With an expanded Board and stable leadership, AMCL is well-positioned to help more businesses showcase their locally made products, strengthen consumer confidence, and ensure the green-and-gold kangaroo remains a trusted symbol of Aussie authenticity for consumers and pride for manufacturers alike.