Australian Made announces new Ambassador

The Australian Made Campaign (AMCL) is delighted to announce Allyn Beard, Director of leading Australian bedding manufacturer A.H. Beard and former Chair of the Australian Made Campaign, as its newest Ambassador.

For five generations, A.H. Beard has been dedicated to Australian manufacturing and innovation, solidifying its position as a leader in the industry. The Australian-owned company employs over 400 skilled professionals and produces up to 10,000 mattresses each week, which are sold in Australia, New Zealand, and around the world.

Allyn Beard served on the board of AMCL for fourteen years, including six years as Chair. He joins our other Ambassadors, David Gray, Glenn Cooper and Neil Summerson, as advocates and representatives for Australian Made who continually promote the benefits of local manufacturing and support the Australian economy.

Beard said, “I am passionate about local manufacturing and keeping jobs in Australia. I continue to look forward to working with my colleagues and the team at Australian Made to further lift the profile of the Australian Made logo and promote the benefits of Australian Manufacturing.”

The fundamental ethos of the Australian Made Campaign is to encourage consumers to exercise their preference for buying Australian products by helping businesses promote their genuine Australian products, and its Ambassador program is an extension of this.

More than 4500 businesses are registered to use the Australian Made, Australian Grown logo across a wide range of product categories. These logo users represent approximately 40,000 jobs across the country and generate a combined annual revenue of $8.1 billion.

Australian Made Chief Executive Ben Lazzaro said, “We are pleased to welcome Mr Beard as Australian Made’s newest Ambassador. We look forward to his continued leadership and support in promoting the Australian Made Campaign to help businesses promote their genuine Aussie products both locally and internationally.

“The famous Aussie Made logo is a very valuable tool for Australian consumers and businesses - our job is to spread that message.”