Australian Made Industry Partner CIAA launches national 'Road to a Million' campaign

Australian Made Industry Partner, Caravan Industry Association of Australia (CIAA) launched its national 'Road to a Million' campaign this week, encouraging Aussies to enjoy Australia's best value holiday – a caravan or camping trip!

As the national peak body, CIAA supports over 4,000 manufacturers, component suppliers, service and repairers, and dealerships in Australia's caravanning and camping industry.

Each year, 20,000 recreational vehicles (caravans & motorhomes) are produced in Australia by 190 local manufacturers. CIIA estimates that trade businesses within the industry create $4.6 billion per annum in revenue and help to sustain a yearly caravan and camping visitor economy worth $23.1 billion.

A national TV partnership with Channel 7's Sunrise followed the journey of three lucky families who won the opportunity to road trip through South Australia with Weather Presenter Sam Mac.

The campaign showcased the families' love for camping, highlighting the unforgettable memories, joy and affordability benefits that come with taking a local caravan or camping trip, all the while supporting Australia's caravanning and camping industry more broadly.

Find out more about CIAA's 'Road to a Million' campaign.