ACCI identifies being Australian as the biggest export advantage

A new survey by the Australian Chamber of Commerce and Industry (ACCI), in association with ANZ, has revealed that exporters rate being Australian as their biggest competitive advantage when trading globally.

The results of ACCI’s ‘2024 National Trade Survey’ offer valuable insights into the key issues affecting Australian businesses. The survey included responses from 239 small, medium and large companies across a broad range of export sectors in all Australian states and territories.

When asked about their international competitive strengths, 70 per cent of businesses surveyed said a key factor was their reputation as an Australian producer.

ACCI chief executive officer Andrew McKellar said the results reinforced Australia’s strengths in a competitive global market.

“Australia’s positive reputation is a big plus for businesses conducting trade. The value of a good reputation makes dollars and sense, and it is important that our standing remains a favoured one,” said McKellar.

Australian Made Chief Executive Ben Lazzaro said the results show Australian products are increasingly valued in global markets.

“Australian Made products are looked upon favourably in export markets, often known for their quality, safety, ethical production, and sustainable attributes,” said Lazzaro.

“As Australia’s only country of origin trademark, the Australian Made logo makes a clear and instant connection to Australia. It is the true mark of Aussie authenticity and central to the export strategies of many Aussie brands, providing a recognisable third-party accreditation that delivers confidence to international consumers.”

ACCI’s ‘2024 National Trade Survey’ is available to download here.