The Age and Sydney Morning Herald published a special Australian Made Week feature on Sunday 14 May, highlighting all things Aussie Made!
The report looked at Australian Made licensees, the success stories, the demand for Aussie Made content, the small businesses making a big impact and the opportunities ahead.
With a total average audience of 10.7M people each month across print and digital, the feature offered licensees a powerful opportunity to influence the purchasing decisions of a large and affluent audience.
In the feature, Australian Made Chief Executive, Ben Lazzaro noted how to Australian Made logo is going from strengthen to strengthen, with more Aussie looking for locally made products.
“We now have over 4500 businesses that are licensed to carry the Australian Made logo. It’s the highest that’s been in the 35-plus years that the logo has existed,” said Lazzaro.
“As we continue to emerge from the initial crisis of COVID-19, over a third of Australians say that they’re buying more Australian-made products than before the pandemic. It’s right at the front of a lot of peoples’ awareness now.”
Australian Made Week Ambassador, Ash Barty, also highlighted how buying products with the iconic green and gold kangaroo supports local growers, producers and businesses, benefitting the Australian economy.
“There are so many benefits to buying Australian-made, including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced,” said Barty.
“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.”