Australian Made has teamed up with Business SA to shine a light on Aussie manufacturers featured in its South Australian Business Directory.
Launched in late 2022, the South Australian Business Directory is one of the state’s biggest directories of South Australian businesses. Businesses with products licensed to carry the Australian Made logo will now be able to incorporate the iconic green and gold kangaroo into their listings.
Business SA’s General Manager of Marketing and Communications, Clayton Wehner, said it was important for Business SA to recognise Aussie manufacturers.
“We recently launched the South Australian Business Directory, and it currently lists over 3,600 South Australian businesses. In time, we hope that the directory will become South Australia’s most comprehensive and definitive listing of businesses in this state and a really useful resource for businesses and consumers alike."
"As part of their directory listing, businesses can showcase the awards they have won, the associations and industry bodies they belong to, and the accreditations and certifications they have. We wanted to make sure that businesses with products certified to carry the Australian Made logo are recognised for it, so we’ve built the ‘Australian Made’ logo into their profiles”.
In time, we plan to incorporate other certifications and associations, but the ‘Australian Made’ certification was the first cab off the rank for us. It’s an important mark and one that is recognised both domestically and internationally”.
Recent Roy Morgan research found that 73% of Australians are likely to engage with businesses that partner with the Australian Made logo, and 75% are likely to purchase from retailers with the logo.
Australian Made Chief Executive Ben Lazzaro said, “A renewed focus on buying Australian and supporting local has consumers and businesses exercising their preference for Aussie products more than ever – a trend that we expect to continue.
As Australia’s only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity and helps thousands of brands communicate these Australian credentials. We are thrilled to partner with Business SA and shine a light on our South Australian manufacturers.”
Business SA is a founding member of the Australian Made Campaign. If you are interested in featuring your business in the South Australian Business Directory, please visit business-sa.com.
Aussie Made highlighted on the South Australian Business Directory
Wednesday, January 18, 2023