The Australian Made Campaign urged Aussies to share the love with their local Aussie farmers by purchasing Australian Grown bouquets to celebrate Valentine’s Day on 14 February 2022.
Australian Made Chief Executive, Ben Lazzaro, said shopping local really has never been more important and sourcing locally grown flowers is no exception.
“This Valentine’s Day it is important to seek out Australian Grown flowers for an abundance of reasons. Not only does our clean, green, Aussie environment work to produce some of the worlds most beautiful flowers, but we know that these purchases will positively impact the livelihoods of Aussie farmers. Purchasing locally grown flowers supports local business, local people and the local community – really it’s a no brainer, this Valentine’s Day and all year round.”
Compared to imported varieties, Australian-grown flowers travel a relatively short distance from the farm to florist. This bodes well for Valentine’s Day bouquets as it often results in an impeccable shelf-life (leaving the love in the air for that little bit longer)!
“It’s not uncommon for many consumers to be unaware of where their flowers are grown, as country of origin labelling is not mandated within Australia’s flower industry,” said Mr Lazzaro. “This makes it even more important for consumers to seek out the iconic green and gold kangaroo logo when shopping this Valentine’s Day, as the Australian Made, Australian Grown logo ensures you’re supporting local farmers and the local economy.”
Guy de Kok, West Australian flower grower and Managing Director of Floraco, said that while the past few years have been tumultuous, the reinvigorated focus on supporting local is resounding.
“While times have proved to be difficult, it is so encouraging to see Aussies wanting to support local farmers like myself, through buying Australian Grown flowers for their loved ones,” said Mr de Kok.
Recent research from Roy Morgan found that three in five Australian Made licensees have noticed customers actively seeking, requesting, or buying more Australian Made and Grown Products, or enquiring about the country of origin of products as an impact of COVID on their business.
So, share the love with Aussie growers this Valentine’s Day by looking for the green and gold kangaroo logo on your flower purchases. After all, there is nothing like a locally grown bouquet to brighten up someone else’s day!
You can find a bunch of Australian Made, Australian Grown products at www.australianmade.com.au – including locally grown flowers from leading Aussie farmers such as TNB Tulips, Nood Blooms and Floraco.