Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email


Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup

Team Australian Made hit the court during the National Basketball League finals with a campaign highlighting the the value of the Australian Made logo in export markets. 

Melbourne United Captain and Australian Boomer Chris Goulding was the face of the campaign, reminding Aussie businesses that the famous green and gold kangaroo logo is the ‘The key to export success’. Chris Goulding was a perfect fit for the campaign as he, and his fellow Australian Boomers, know what it takes to represent Australia and succeed overseas.

The multi-channel marketing campaign featured across traditional media, digital advertising and social media channels, including  courtside LED, TVC on the jumbotron, gameday program inclusion, EDM and social posts.

Furthermore, with the campaign calling on Aussie makers and growers to ‘Join team Australian Made’, the unity of Australian Made licensees and the profound movement of supporting local was highlighted.

Whilst the campaign focused on encouraging Australian brands to become licensees and use the logo to bolster their performance in export markets, it simultaneously drove significant awareness, and attention to the Australian Made brand, promoting the prominence of the logo all over the world.

The campaign will also appear on digital platforms during the 2021 Tokyo Olympic Games, with Chris Goulding representing Australia in the Australian Boomers basketball team.

Ben Lazzaro, Chief Executive of the Australian Made Campaign, acknowledged the importance of the logo on the world stage, with the trust and recognition it carries a driving force for brands.

Mr Lazzaro said, “Australian Made products are often regarded as being high quality, clean and green, and therefore branding your products with the logo provides your business with the ultimate advantage”.

Following the success of Australian Made Week, the export campaign continued to strengthen Australian Made’s social media presence, with social channels seeing an increase in followers and engagement – now, with a digital footprint of over 400,000.

Highlighting your Aussie credentials, both domestically and internationally, has never been so important.

To keep up to date with what Australian Made are doing to increase the profile and potential of licensees, you can follow us on Instagram here and Facebook here.

Team Australian Made, the key to export success!

Team Australian Made, the key to export success!


Friday, July 23, 2021


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.