Team Australian Made hit the court during the National Basketball League finals with a campaign highlighting the the value of the Australian Made logo in export markets.
Melbourne United Captain and Australian Boomer Chris Goulding was the face of the campaign, reminding Aussie businesses that the famous green and gold kangaroo logo is the ‘The key to export success’. Chris Goulding was a perfect fit for the campaign as he, and his fellow Australian Boomers, know what it takes to represent Australia and succeed overseas.
The multi-channel marketing campaign featured across traditional media, digital advertising and social media channels, including courtside LED, TVC on the jumbotron, gameday program inclusion, EDM and social posts.
Furthermore, with the campaign calling on Aussie makers and growers to ‘Join team Australian Made’, the unity of Australian Made licensees and the profound movement of supporting local was highlighted.
Whilst the campaign focused on encouraging Australian brands to become licensees and use the logo to bolster their performance in export markets, it simultaneously drove significant awareness, and attention to the Australian Made brand, promoting the prominence of the logo all over the world.
The campaign will also appear on digital platforms during the 2021 Tokyo Olympic Games, with Chris Goulding representing Australia in the Australian Boomers basketball team.
Ben Lazzaro, Chief Executive of the Australian Made Campaign, acknowledged the importance of the logo on the world stage, with the trust and recognition it carries a driving force for brands.
Mr Lazzaro said, “Australian Made products are often regarded as being high quality, clean and green, and therefore branding your products with the logo provides your business with the ultimate advantage”.
Following the success of Australian Made Week, the export campaign continued to strengthen Australian Made’s social media presence, with social channels seeing an increase in followers and engagement – now, with a digital footprint of over 400,000.
Highlighting your Aussie credentials, both domestically and internationally, has never been so important.