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This Australia Day, the Australian Made Campaign (AMCL) is calling on Australians to come together and celebrate all things ‘Australian Made’ by supporting local Aussie growers and manufacturers. Whether it be a BBQ in the park or a gathering with friends and family, be sure to look for products carrying the iconic green and gold kangaroo, to be sure they are genuinely Aussie.

This Australia Day provides a unique opportunity to acknowledge the resilience and ingenuity of Australia’s manufacturing and agricultural sector, and the vital role they played in helping navigate the country through an extremely challenging period.

Australian Made Campaign Chief Executive, Ben Lazzaro, said, “Last year was a tough one for so many Aussie businesses. With borders closed and restrictions put in place, many manufacturers had to adapt and innovate to meet the challenges of 2020. Now, as we look to the year ahead, Australia Day provides the perfect opportunity to celebrate all the great things we make and grow, and a time to reflect on the tremendous impact buying Australian can have.

When you buy Australian Made products, you create jobs, now and into the future, and support thousands of Australians throughout the supply chain. It has been inspiring to see Australians come together and place a renewed importance on buying local in recent times. The Australian spirit has never been stronger”

Australia Day 970x 647Image: Fashion Fish Designs Sand-free Towels

In nearly every product category, there is an Australian option. Whether you are looking to buy Aussie thongs, bathers, sunscreen or BBQs, Australian Made is calling on Australians to look for the iconic green and gold to be sure they are buying Australian.

Mr Lazzaro said, “By calling on Aussies to buy Australian, not only will we get products made to some of the highest quality and safety standards in the world, we can create local jobs and economic activity that will aid our nation’s recovery from the COVID-19 pandemic, while also strengthening our local manufacturing capabilities. Every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie makes, as well as the wider community.”

To make things easy, Australian Made has put together a list of Australia Day essentials:

To find more authentic Australian products, visit - Australia’s biggest online directory of genuine Aussie products.

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A call to celebrate Aussie makers this Australia Day

A call to celebrate Aussie makers this Australia Day


Thursday, January 21, 2021


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.