Reminder to remember the roo in the lead-up to Australia Day

The Australian Made Campaign, the not-for-profit organisation that administers and promotes the green-and-gold kangaroo certification trade mark for Australian products and produce, is reminding shoppers to ‘remember the roo’ in the lead-up to Australia Day.

“Research shows Australians love locally made and grown products because of their quality and value for money, but time-poor shoppers may not always have country-of-origin top-of-mind,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“Whether shopping for snags or flags, shoppers are reminded to look for the green-and-gold kangaroo logo, which can be found on all certified Australian products in stores and online.”

In order to carry the symbol products must meet a strict set of criteria for growing and manufacturing items onshore, to provide consumers with assurance that the item they are purchasing meets Australian quality, health and safety standards.

“The Australian Made, Australian Grown kangaroo is a quick and easy point of reference for anyone with a preference for buying authentic Australian products,” Mr Harrison said.

Mr Harrison says the logo also represents support for the local economy, and Australian values like mateship.

“The Australian Bureau of Statistics has forecasted unprecedented consumer spending this January, and local communities stand to benefit greatly if those dollars are tipped into items produced by our own farmers and manufacturers,” Mr Harrison said.

“Supporting local industries will also ensure they continue to thrive for future generations,” he added.

“Our country’s pristine production regions and high quality manufacturing standards make genuine Aussie products and produce a great choice for any celebration. With so many great reasons to buy Aussie, we hope this timely reminder will encourage shoppers to ‘remember the roo’ and purchase Australian-made and Australian-grown products and produce, in the lead-up to Australia Day and beyond.”

For a complete listing of certified Australian-made and Australian-grown products visit www.australianmade.com.au.