The Australian Made Campaign will once again feature the AMAG logo at this year’s Fine Food Australia (FFA) trade fair scheduled for September 10 to 13 at the Melbourne Convention and Exhibition Centre.
Australian Made and YPB Systems:
In a bid to showcase all things export within Australian food and agribusiness, Australian Made CEO Ben Lazzaro will join a suite of expert speakers who will feature at the FFA's Export Success Forum on Wednesday, September 12.
Australian Made invites you to attend a series of presentations from Food Innovation Australia Ltd (FIAL) and Austrade that kicks off from 1pm on Wednesday, September 12. As part of the series, (from 2.15pm to 2.40pm), Mr Lazzaro will join, John Houston, CEO of brand protection and customer engagement solutions company, YPB Systems, to talk about the importance of country of origin certification and ensuring your brand and supply-chain remain secure in export markets.
Mr Lazzaro will talk about how promoting a local brand’s “Australianess” is invaluable when breaking into new overseas markets. The duo will help the audience learn how blockchain-supported systems combined with the iconic green and gold Australian Made logo can create a layer of opportunity and safety for your brand when entering new markets. Find out more about that event here.
Fine Food Awards:
This year’s event will once again feature the Fine Food Awards, which includes an Australian Made Award for export products.
Our award will be given to the best new Australian made exported food product at the exhibition. Judged by the Fine Food Australia judging panel in collaboration with the Australian Made team, the winner of the Australian Made Award will receive a free license to use the Australian Made logo overseas, paid in full for one year.
Should an existing Australian Made logo licensee win this prize, the winner will be awarded a free three-month digital advertising package for the Australian Made website and newsletters.
Register to attend Fine Food Australia for free here if you'd like discover new food products and equipment and to learn about the latest trends and technologies in the food industry.
For more information about Fine Food Australia, visit its website.