eftpos taps into its Aussie roots with Australian Made

Australian Made Campaign Ltd (AMCL) welcomes on board another quintessential Aussie brand, eftpos, Australia’s leading debit payments network.

Australian Made CEO, Ben Lazzaro, said the combination of two authentic Aussie icons makes a strong statement to the marketplace.

He said the eftpos platform is one of the best-known and most innovative technologies to carry the famous green and gold kangaroo; the Australian Made logo.

“It’s wonderful to think that when consumers are at the checkout buying Aussie products, they can be doing so via the eftpos system – another fantastic Aussie innovation,” Mr Lazzaro said.

“eftpos is an Australian success story and a household name. The organisation should be commended for its commitment to local software development and providing Australians with best-in-class, secure payment systems.

Photo caption: Australian Made CEO Ben Lazzaro welcoming eftpos CEO and Managing Director Stephen Benton to the Australian Made Campaign 

“eftpos is certainly a leader in this space by supporting the Australian Made Campaign, but as we continue further into the digital age, we expect to see additional tech products register to carry the logo.”

eftpos Managing Director, Stephen Benton, said eftpos wants to celebrate its Australian roots and ownership because it was important to its customers, hence its decision to join Australian Made –the not-for-profit organisation that administers the iconic green and gold Australian Made, Australian Grown (AMAG) logo.

“Our Australian-ness is very important to us, to our members, merchants and consumers,” Mr Benton said.

“We have operated in Australia for 34 years and being Australian directs the way we operate our daily business - it’s who we are and what we do.” 

Launched in 1984 as one of the world’s first electronic payment platforms, the eftpos system enables Australians to spend their own money and control how they spend it.

Mr Benton stressed that the eftpos points of difference included security, reliability, cash out and transactions being processed in real-time, which means consumers always know what their bank balance really is.

“Our rock-solid network, with built-in system redundancy, provides surety and security. All transactions are processed in Australia and there hasn’t been a single eftpos network outage since the current platform launched in 2014,” Mr Benton said.

But it’s eftpos’ foresight into future technologies that excites the progressive organisation. 

“eftpos is now developing ways to help customers keep control of their money whilst also having access to state-of-the-art functionality, like instantly paying their friends over mobile phones and being able to pay their public transport fares directly with eftpos cards or on mobile,” Mr Benton said.