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The Australian Made Campaign is urging shoppers to support local manufacturers, farmers and retailers by looking for the Australian Made, Australian Grown logo this Christmas.

Australian Made Campaign Chief Executive, Ben Lazzaro, says the instantly recognisable (99%) and widely trusted (86%) green and gold kangaroo logo is the easiest way for shoppers to identify authentic Aussie products.

“Australian manufacturers produce some of the best products in the world and should be celebrated by shoppers here and overseas this festive season. Shoppers should look for the Australian Made logo to be sure they’re buying genuinely Australian products this December,” he said.

Shoppers should also consider the multiple levels of industry that are involved in making Aussie products – from fleece to fashion, paddock to plate and factory to shop floor.

“It's been a particularly difficult year for Aussie farmers which makes Christmas the perfect time to rally behind rural and regional communities that not only make brilliant Aussie gifts but supply components, ingredients and materials for the gifts we buy.”

“Every dollar spent on locally made and grown products this Christmas will have a direct impact on the livelihoods of Aussie growers and manufacturers, and on the standard of living of the wider community,” Mr Lazzaro said.


Five reasons to buy Aussie this festive season:

  • Help create employment
  • Quality products made to high manufacturing standards
  • Support local farmers and rural communities
  • Good for the Australian economy
  • Better for the environment


The Australian Made logo will feature on more than 20,000 products this festive season. For gift ideas, shoppers can visit the Australian Made Christmas Crackers Gift Guide here.

A reason to celebrate local products this Christmas

A reason to celebrate local products this Christmas


Thursday, December 06, 2018


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.