The Victorian Certified Seed Potato Authority (ViCSPA) has joined the Australian Made Campaign (AMCL) as a proud ‘Campaign Associate’ as part of its strategy to increase brand awareness and promote the Australian Made, Australian Grown message.
ViCSPA provides seed potato certification in Victoria, South Australia and northern New South Wales and plays an important role in the production of high quality seed stocks for the Australian potato industry.
Certified seed potatoes underpin the multi-million dollar national potato industry, including the increasing export market.
ViCSPA General Manager, Doctor Nigel Crump, said that by becoming an Australian Made Campaign Associate it allowed for more opportunities for their growers and members.
“One of the main reasons we wanted to join AMCL was to drive brand awareness of Australian grown certified seed potatoes that will ultimately facilitate market access and trade opportunities overseas which is important to our industry,” Dr Crump said.
“As an Australian Made Campaign Associate, ViCSPA can promote the fact that they support Australia’s growers and farmers and the goods they produce. It’s about giving them that extra backing and reinforcement that we’re in their corner. Our association with the Australian Made Campaign complements our existing systems that provide complete traceability of all certified seed stocks to the origin of production.”
AMCL Chief Executive, Ian Harrison, has welcomed ViCSPA on board, commending the organisation for its role in providing quality certified seed potatoes to the industry and leveraging the marketing power of the Australian Made, Australian Grown (AMAG) logo.
“We choose to buy locally grown food products because we know that what we are putting into our bodies has been grown to high quality, health and safety standards in our clean, green environment,” Mr Harrison said.
As an Australian Made Campaign Associate, ViCSPA promotes the AMAG logo to its stakeholders and members as a marketing tool to help differentiate and provide quality assurance.