Oz-Town, a Campaign Partner of Australian Made, has ramped up its presence in China by opening a fresh “shop inside shop” retail outlet with the Australian Made, Australian Grown (AMAG) logo, giving Chinese consumers even more access to genuine Aussie products.
The Oz-Town concession is located inside one of Suning Global Group’s grocery stores in Nanjing and sells a range of Australian-certified products, from fresh produce to health care and beauty products and even clothing.
Capitalising on the demand for Australian products in China, Oz-Town’s latest store extends the reach of Australia goods in one of the biggest export markets in the world. The new store in Nanjing will complement the existing Shanghai store which opened earlier in the year during the Australia Week in China festivities. Suning Group plans to open a number of similar outlets across China including stores in Beijing, Xuzhou and Chengdu.
Australian Made Chief Executive, Ian Harrison said the Nanjing store allows Australian businesses to expand their customer base.
“It provides yet another channel to the Chinese market for many Australian manufacturers and producers,” he said.
“The Australian Made, Australian Grown symbol is highly regarded in China, and is used extensively. This new store in Nanjing will allow more Chinese consumers to access the Aussie goods and produce they want.”