Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email


Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup

The Australian Made Campaign (AMCL) has welcomed the latest research from Colmar Brunton which reveals ‘Australian made’ has moved to the 'third most looked for' statement on product labels, the first two both being price related. 

AMCL Chief Executive, Ian Harrison says it proves that Australian consumers want to buy genuine Aussie produce.

“The finding that an ‘Australian made’ claim ranks second behind price factors in the information shoppers are looking for clearly establishes that shoppers want to know where their food is coming from and where their products are made. Primarily they want to buy Australian made and Australian grown,” Mr Harrison says.

 “The Australian Made, Australian Grown logo provides that immediate connection and gives Australian consumers confidence and trust that what they are buying is in fact from Australia.”

Recent changes to country of origin food labelling in Australia will make discovery of provenance much easier for shoppers and will give them a better understanding of how much of their food is sourced locally.

The Government system, which features the Australian Made, Australian Grown kangaroo logo along with a bar chart and statement showing what proportion of ingredients come from Australia, will feature on most food products produced for sale in Australia. Consumers will gradually start to see the new labels roll out over the two year phase-in period.

 “Shoppers buying local products and produce will continue to enjoy great quality while giving opportunities to Australian manufacturers and farmers,” Mr Harrison said.

 Shopper Survey

Facebook Comments

Australian Made Campaign welcomes research that shows consumers want ‘Australian made’

Australian Made Campaign welcomes research that shows consumers want ‘Australian made’


Friday, September 23, 2016


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.