ADIA becomes an Australian Made Campaign Associate

The Australian Dental Industry Association (ADIA) has become an Australian Made Campaign Associate. 

ADIA represents the businesses that supply more than ninety-five percent of the dental products that are used in Australia and the majority of these are imported; however, the businesses that do manufacture locally are largely exporters as through an expanded overseas market they achieve the economies of scale to compete on the world stage.

“The strategic alliance between ADIA and the Australian Made Campaign is a logical fit given the commitment of both organisations to promoting local manufacturers of dental products,” said Troy Williams, ADIA Chief Executive Officer.

“Australian businesses manufacture a range of dental products from restorative materials to equipment and include many dental laboratories and their products are world-class.  ADIA looks forward to using the relationship with the Australian Made Campaign to help these businesses to grow, create jobs and operate sustainably,” Mr Williams said.

“We look forward to working with ADIA in promoting the Australian Made logo as a useful business tool that creates that point of difference when Australian manufacturers of dental products are selling domestically and overseas,” said Ian Harrison, the Australian Made Campaign’s Chief Executive.

“More than 2000 businesses are using the symbol on approximately 15,000 products sold around the world to clearly identify their products and produce as genuinely Australian.  We anticipate this new partnership with ADIA will encourage more Australian manufacturers of dental products to follow their lead,” Mr Harrison said.

In 2015 ADIA celebrates its ninetieth anniversary and the decision to partner with the Australian Made Campaign comes at a time when the Association’s support for local manufacturers has never been stronger.  Activities are coordinated through the ADIA-MIG Manufacturers’ Interest Group which brings ADIA member companies to come together to share ideas and experiences on what delivers Australian manufacturing success.