Australian Made, Australian Grown logo to be incorporated into proposed new country-of-origin food labels

An update to this news item can be found here

The Australian Made Campaign has welcomed the Government’s proposed new country-of-origin labelling system for food, which will for the first time incorporate a bar chart showing what proportion of ingredients come from Australia, and will also include – for those products made and grown in Australia – the Australian Made, Australian Grown kangaroo logo.

“We welcome the Government’s initiative to help consumers quickly and easily identify great Aussie products,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“The Australian Made Campaign contributed significant input during the development of this proposal and looks forward to working with the Government to efficiently and effectively implement the new scheme.”

Mr Harrison said the iconic green-and-gold kangaroo logo had been helping farmers and manufacturers promote genuine Aussie products and produce for nearly three decades.

“The new system will help consumers make informed choices based on the ‘Australianness’ of products,” Mr Harrison said.

“Independent Roy Morgan Research surveys confirm the enormous levels of recognition and trust Australians have in the Australian Made, Australian Grown logo.”

“A greater number of growers and manufacturers using the logo will further strengthen its impact for the benefit of both consumers and producers,” Mr Harrison said.

The proposed new ‘contents symbol’ will be mandatory for most (but not all) food products and the roll-out will commence next year – following consultation with the States and Territories – with a phased implementation period for small business.

For more information visit http://industry.gov.au/industry/IndustrySectors/FoodManufacturingIndustry/Pages/Proposed-reforms-to-country-of-origin-food-labels-overview.aspx