Licensee

Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email

or

Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

or
By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup
×

The network of overseas businesses using the famous green-and-gold Australian Made, Australian Grown (AMAG) logo to boost the Asian sales of their imported Australian products and produce has grown, with the announcement that Benelux Flowers and Food Private Limited has become licensed to use the AMAG logo.

Benelux Flowers and Food supplies produce to some of the biggest retailers in Asia, including NTUC Supermarkets, Cold Storage and Tesco.

The Singaporean based importer of fresh food will use the famous logo on its Australian imports to differentiate them in the marketplace.

“We are thrilled to be licensed to use the famous Australian Made, Australian Grown logo on the fresh produce that we import from Australia and distribute widely throughout Singapore and Malaysia,” Benelux Flowers and Food Managing Director, Linda Ong, said.

“Asian consumers appreciate Australian products and produce, because they come from an environment of high quality, health and safety standards.”

Department of Foreign Affairs and Trade statistics show export volumes grew by 6 per cent in 2012/2013 and the good news is that consumer demand for Australian goods is increasing in key export markets, particularly in the Asian region.

Shoppers are looking for the AMAG logo to readily identify those goods as authentic, and Australian Made Campaign Chief Executive, Ian Harrison says local growers and manufacturers should be leveraging that fact.

“The green-and-gold kangaroo logo has been helping Australian businesses succeed in export markets for almost three decades,” Mr Harrison said.

“Research has shown that the AMAG logo carries significant weight overseas, with studies finding that Australian products carrying the logo in export markets were more likely to increase sales than Australian products not carrying the logo.

“Also, in most situations Aussie products can command a premium in the marketplace. This is one of the reasons distributors are so interested in stocking products carrying the AMAG logo.

“Australian Made looks forward to working with Benelux to grow the quantity and volume of great Australian produce being sold in Singapore and Malaysia,” Mr Harrison said.

To find out how to access the AMAG logo visit www.australianmade.com.au, or call 1800 350 520.

Logo helps get local products and produce into export markets


Logo helps get local products and produce into export markets

Published

Monday, April 14, 2014


Share


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.