The Australian Made Campaign is calling on consumers to get behind ‘our Aussie logo’ – the green-and-gold kangaroo that certifies products and produce as genuinely Australian Made or Australian Grown, in a national campaign that launched today.
The Australian Made, Australian Grown logo is the country’s only registered country-of-origin certification trade mark across the full range of Australian products and produce.
“Every individual can make a difference, through their purchase decisions and conversations,” Australian Made Campaign Chief Executive, Ian Harrison said.
“The logo exists for the benefit of the whole community. It’s about helping families make informed product choices; supporting the people who make and grow genuine Aussie products; and reinvesting back into the local economy. That translates into jobs, career opportunities and better social outcomes – issues everyday Australians are passionate about.”
The campaign combines outdoor advertising in cities across the country with a ‘social good’ campaign encouraging people to show their support for our Aussie farmers and manufacturers.
Consumers are encouraged to spread the word about buying locally made and grown goods to family and friends using the #ouraussielogo hashtag on their preferred social media platforms.
To find out more about the Australian Made, Australian Grown logo, the products that carry it, or the people behind them, visit www.ouraussielogo.com.au.
To join the conversation on social media:
Get behind 'our Aussie logo'
Wednesday, October 15, 2014