The Australian Made Campaign invested in the future of Australian children in regional and rural Australia this Summer, by sponsoring the Fed Cup Foundation, and through that, the Foundation Cup, the interstate challenge for children 13 and under. The Fed Cup Foundation has been running the Foundation Cup for 13 years.
“The Australian Made Campaign is all about ensuring a better future for Australians, particularly for young Australians and generations to come. Regional Australia plays a very important role in that future. We are proud to align the Australian Made, Australian Grown logo with a Foundation that is working towards those same goals,” Australian Made Chief Executive, Ian Harrison, said.
The ‘Australian Made Foundation Cup’ was one of a series of events in the ‘Australian Made Summer of Tennis’ campaign, which highlighted the importance of supporting our Aussie growers and manufacturers as well as our Aussie athletes. Australian tennis great, Alicia Molik, was the face of the ‘Australian Made Summer of Tennis’ campaign.
Other events included the Fed Cup Foundation’s ‘Breakfast with the Stars’ events in Sydney (250 people) and Melbourne (540 people), which promote the achievements of women in tennis.
“Buying genuine Aussie products and produce results in better career opportunities for our kids, better prospects for our farmers, manufacturers and fisherman, and a better future for all Australians,” Mr Harrison said in his address at the events.
The Honourable Minister for Sport, Kate Lundy attended the Breakfast with the Stars event in Melbourne, and expressed her support for the Australian Made Summer of Tennis campaign.
“[Australian Made]’s sponsorship and support of tennis, with a particular focus on young people is most welcome,” Senator Lundy said.
“I love seeing the Australian Made Campaign coming together with Aussie Sport. It’s a great initiative.”