The Australian Made Campaign is calling on consumers to ‘Make Every Day Australia Day’, and celebrate Australia’s delicious, nutritious food and high quality products throughout the month of January.
Australian Made Chief Executive, Ian Harrison, said the initiative was aimed at tying great Aussie traditions, like backyard barbeques, together with Aussie-made and Aussie-grown products.
“Our research shows purchase preferences are evolving towards locally made and grown products, and the ‘Make Every Day Australia Day’ initiative encourages consumers to keep those behaviours up, and put particular emphasis on shopping local in January – and beyond wherever possible,” Mr Harrison said.
“When you buy genuine Aussie products, you back Aussie farmers and manufacturers, so not only are you getting great value for money, you’re also giving local industry a much-needed leg up.”
Mr Harrison said that consumers should look for the green-and-gold Australian Made, Australian Grown (AMAG) logo to be sure what they are buying has genuinely been made or grown in Australia.
The AMAG logo is the only registered certification trade mark for country-of-origin claims, and as such products must meet a strict set of criteria before using it.
“Be sure to check your labels and shop around,” Mr Harrison said.
“Aussie flags, snags, prawns – these are just a few examples of things you might assume were sourced locally, but which are often imported.”
The ‘Make Every Day Australia Day’ campaign will run nationally throughout January.