Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email


Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup

The Australian Made Campaign is calling on the newly-elected coalition Government to recognise and promote the importance of country-of-origin branding – both to support local businesses and to restore consumer confidence in this important aspect of Australia’s labelling system.

Australian Made has written to the new Members of Parliament and has begun meeting with the relevant Ministers to reinforce this message.

Australia enjoys a strong ‘nation brand’ at both the domestic and international level and being recognised as Aussie in the marketplace can be a very powerful and positive asset. It would seem therefore that a stronger focus on country-of-origin branding would help support our manufacturers, farmers and processors where it really counts – in the marketplace.

It makes good sense to use the iconic green-and-gold Australian Made, Australian Grown kangaroo logo to do that.

Australian Made welcomed the National Food Plan announced earlier this year and its focus on exporting into Asia, and encouraged the use of the AMAG logo as part of this increased effort. The logo is Australia’s only registered country-of-origin certification trade mark, and has been used by thousands of businesses in Australia and overseas, for nearly three decades.

On the domestic front, recent research conducted by Roy Morgan and commissioned by the Australian Made Campaign revealed that buying Australian-made products has become more important to consumers over the past 12 months. It would seem to make sense therefore to reduce the unacceptable level of confusion among Australian consumers about the country-of-origin labelling laws in Australia. It is important that we rebuild confidence in the system and add crucial market value to the manufacturing, growing and processing of products in this country.

The Australian Made Campaign looks forward to working closely with the new Government –jobs, better career opportunities and an improved future for all Australians will be among the outcomes. There is more than enough public benefit associated with the AMAG logo and the work of the campaign behind it to justify a much deeper, more strategic partnership between it and the Government.

Australian Made talks CoO branding with new Government

Australian Made talks CoO branding with new Government


Wednesday, October 16, 2013


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.