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The Australian Made Campaign today applauded the Senate Committee for Rural and Regional Affairs for its recommendations to Government on food labelling laws, following an inquiry into amendments to the laws in a Bill drafted by the Greens party in 2012.

“If implemented, these recommendations will make it easier for consumers to identify genuine Aussie products and build greater confidence back into Australia’s food labelling system,” Australian Made Campaign Chief Executive Ian Harrison said.

The Committee’s recommendations:

  1. The Bill as drafted should not be passed

  2. The Government should consider developing a more effective country of origin (CoOL) framework (including a more effective definition of 'substantially transformed'), which better balances the interests of consumers, primary producers and manufacturers

  3. The Government should consider creating a ‘negative list’ for processes that do not satisfy the ‘substantial transformation’ test

  4. The Government should develop a public education campaign for new CoOL guidelines.

Australian Made supports all four recommendations.

 “It is encouraging that our voice has been heard and our suggestions have been taken onboard,” Mr Harrison said.

At the hearing for the inquiry in February this year Australian Made rejected the proposed Bill as providing an acceptable alternative to the system in place, called for the definition of ‘substantial transformation’ to be restricted, and encouraged the use of a ‘negative list’ for processes that do not satisfy the ‘substantial transformation’ test (putting Australian Consumer Law on par with the rules for using the Australian Made, Australian Grown [AMAG] logo).

“Our hope is that the Government will act on these recommendations swiftly, to make it more difficult for products with high imported content and minimal local processing to pass themselves off as Australian,” Mr Harrison said.

“In the meantime, consumers should look for the green-and-gold AMAG logo when they shop to be sure they are buying genuine Aussie products and produce.”

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Australian Made applauds Senate Committee recommendations

Australian Made applauds Senate Committee recommendations


Tuesday, April 02, 2013


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The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.