Licensee

Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email

or

Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

or
By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup
×

The logo is central to the branding used overseas at export market development activities such as international trade shows.

Horticulture has historically been domestic-centric, but production in Australia is on the rise and the Australia Fresh program aims to support industries and producers in their efforts to expand their markets overseas.

Horticulture Australia launched the new Australia Fresh logo and program this month in Hong Kong at Asia Fruit Logistica, the biggest fruit and vegetable show in Asia.

Australia Fresh program directors invited buyers to the event and made introductions to co-exhibitors, which included both industry bodies and exporters.

"The Australian Grown logo is a great marketing tool at international shows like Asia Fruit Logistica," Australia Fresh Program Director Agnes Barnard, said.

"Many of our buyers know and equate Australia with quality produce. Our clean, green image and high food safety standards are a given, but to assure our buyers that the produce we promote is actually grown in Australia, we use the Australian Grown logo. The colours are very Australian and the kangaroo is an Australian icon - it sells.

"We also recognise the importance of using consistent messaging and imagery to make our presence known in export markets, and the Australian Grown logo is well recognised in Asia, which is a priority region for our industry bodies and producers.

"We see Australia Fresh as an opportunity for disparate Australian horticulture groups to present a united, nationwide approach to our market.

"The process of exporting can also be quite daunting and we want to provide a platform for industry organisations to get started, if they haven't already."

Australia Fresh will be exhibiting at the China World FVF Fruit and Vegetable Trade Fair and FruVeg Expo in November. If you are interested in participating, visit www.australiafresh.com.au.

Australia Fresh relaunches in iconic green and gold


Australia Fresh relaunches in iconic green and gold

Published

Friday, September 21, 2012


Share


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.