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The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.

2010 Survey of exporting logo users

2010 Survey of exporting logo users

The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.

2013 Consumer Survey - Attitudes towards buying Australian

2013 Consumer Survey - Attitudes towards buying Australian

In July 2013, Roy Morgan Research conducted a survey among Australians aged 18+ on purchase attitudes and associated behaviours towards buying Australian-made and grown products. According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.

2016 Consumer Survey - Attitudes towards buying Australian

2016 Consumer Survey - Attitudes towards buying Australian

In September 2016 Roy Morgan Research conducted a survey among Australians aged 18+ on consumer preferences towards buying Australian-made and Australian-grown products. According to the findings, more than two thirds of Australians would give preference to buying locally made and grown goods. Future purchase intentions were found to be heavily influenced by whether or not a product was Australian-made or Australian-grown, across all product categories researched.

2016 Business survey - Policies and preferences towards buying Australian

2016 Business survey - Policies and preferences towards buying Australian

In November 2016 Roy Morgan Research conducted a survey among business professionals in Australia to identify the approach that their companies have in place when purchasing goods or supplies. According to the findings, the majority of Australian businesses now have a policy or preference for buying Australian-made goods wherever possible. While only a quarter of all businesses surveyed were found to have an official policy in place, nearly half expressed a preference for buying Australian-made.

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527