Case Studies

Insights into businesses using the Australian Made, Australian Grown logo, across a variety of industries, both domestically and around the world; why they use it and how it has benefitted them.

Whittlesea City Council

Whittlesea City Council is an official supporter of the Australian Made Campaign, and the Australian Made, Australian Grown logo.

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Supporting the Australian Made Campaign is a way for Horsham Rural City Council to show its dedication and commitment to economic development, which includes the creation of jobs, harnessing potential opportunities, fostering entrepreneurship and building community capacity.

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Westhaven

The Westhaven Association continues to support adults with intellectual disabilities by staying a step ahead of its competitors.

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Sutton Tools

Cutting tools specialist Sutton Tools is growing from strength to strength. The family-owned business manufactures and distributes precision cutting tools and accessories.

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St Albans

St Alban’s new approach to business is simple — anyone with shoulders. It may sound an extremely broad audience to target, but when you see the products the textile manufacturer has been making over the last 60 years it makes perfect sense: mohair and alpaca scarves, rugs, blankets and knitwear.

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Sleepyhead

Capitalising on its Australianness has helped leading mattress manufacturer Sleepyhead expand its operations. Sleepyhead is on the verge of opening its new $35 million manufacturing and distribution facility in Melbourne.

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Little Innoscents

When Antonette Golikidis couldn't find chemical free skincare products for her new baby, she did what any good mum would do - create her own. Five years on and the Little Innoscent suite of natural baby products is now available in over 800 retailers nationwide.

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Henselite

When it comes to lawn bowls, Henselite is out bowling its competitors—on and off the green. The Melbourne-based company is the only Australian manufacturer of lawn bowls. It has been supplying professional and club bowlers and retailers worldwide for almost 80 years. Amidst an ever changing market, Henselite is using the AMAG logo to actively leverage its Australianess over its two main competitors from the UK.

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Groovy Chocolate

The AMAG logo adds a very sweet touch to Groovy Chocolate’s performance. As the name aptly suggests, Groovy Chocolate makes hip, edible treats like printed chocolates and Advent Calendars. The manufacturer started trading in 2006 and three years later began using the AMAG logo on its products’ ingredients labels and its website.

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Case Studies

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