How to use the Australian Made logo in promotion and marketing material

Leveraging the Australian Made logo on your products and branding material is a great way to make the most of your Australian Made licence, but it is important to remember that a licence to use the logo is granted in respect of specific products – it is not a certification of the company as a whole.

We’ve put together some dos and don’ts to help licensees maximise their ‘Australian Made’ advantage and correctly use the Australian Made logo.

The dos:

• Do use the logo on websites, brochures, advertisements and point-of-sale material associated with licensed products. When all of a company’s products (or the great majority of them) are licensed by Australian Made Campaign Limited (AMCL), the logo may be used in a more general way. If a company makes a range of products, some of which are imported and some of which are locally made and licensed by AMCL, the logo should only be used on those pages or sections of the website or printed material that refer to the licensed products.
• Do use the logo on tender documents where the product/s mentioned in the tender are licensed by AMCL.
• Do use the logo on company stationery such as email signatures, letterheads and business cards, company vehicles and staff uniforms, but only where all or the great majority of the company’s products are licensed by AMCL and the company is not primarily a service provider.
• Do use the logo on flags, posters, banners or other merchandise at trade shows and similar events or in retail outlets where the products being promoted are licensed by AMCL.
• Do use the logo on corporate merchandise such as mouse mats, stubby holders, caps, etc., when all or the great majority of a company’s products are licensed or where the merchandise relates to a particular licensed product or range of products, and the merchandise items themselves are made in Australia and licensed by AMCL.

 
And the don'ts:

• Don’t use the logo on the homepage of a company’s website or on a banner that appears on every page of the website if only some products licensed, as this is misleading.
• Don’t use the logo on the front of a brochure or catalogue if only some products are licensed, as it implies that all of the company’s products are licensed by AMCL.
• Don’t use the logo in a general way on websites or brochures if your company is primarily a service provider with one or two registered products, as this would imply that the services being promoted are licensed by AMCL.
• Don’t use the logo as a company’s or person’s profile picture on social media or online marketing platforms.
• Don’t use the logo in the design of a product. Companies may not produce and offer for sale items such as tee shirts, stickers, caps, etc., which carry the logo as a decorative motif unless licensed to do so by AMCL.

 
If you have any questions or concerns about the correct use of the logo, please contact the AMCL office on info@australianmade.com.au.