The Australian Made Campaign (AMCL) is excited to unveil a range of promotional assets for Australian Made licensees to highlight their Aussie credentials and get involved in the launch of the first ever Australian Made Week!
Running from Monday 24 May to Sunday 30 May 2021, Australian Made Week will encourage consumers to actively focus their buying activities on genuine Aussie products while celebrating and supporting local makers and growers around the country.
The only initiative of its kind, significant resources will be committed to promoting Australian Made Week with a multi-channel advertising campaign scheduled to run across TV, radio, out-of-home, print, online and social media, along with a curated PR campaign.
Follow the links below to download dedicated Australian Made Week assets for a range of marketing platforms:
Read the guidelines here to learn more about how to produce the promotional items and celebrate Aussie Made Week.
Other ways to get involved in the initiative include:
- Promoting your Australian Made products alongside the Australian Made logo,
- Running an Australian Made sale event and/or promotion,
- Telling your Australian Made story,
- And spreading the word about Australian Made Week to your customers!
In the coming weeks, AMCL will be announcing a high-profile Australian Made Week ambassador to lead the campaign, so keep an eye on your inbox for more updates!