Australia’s iconic green-and-gold kangaroo logo celebrated a new milestone this month, hitting a digital audience of over 400,000 consumers!
With one of Australia’s most popular not-for-profit Facebook Pages^, Australian Made now boasts a social following of over 361,000, with 327,000 Facebook Followers, 19,300 Instagram Followers and 15,600 Twitter Followers.
Over 41,700 consumers have also signed up to be part of the free ‘Aussie Made Club’, and receive a monthly e-newsletter packed full of Australian Made stories, products, recipes and competitions.
Bolstering its online presence even further, the product directory at www.australianmade.com.au, which features more than 20,000 certified Australian-made and Australian-grown products, receives over 100,000 visitors each month making it a valuable asset for businesses looking to showcase their Australian credentials.
All Australian Made licensees have the opportunity to list their products and company details on the website via their product and company profile pages. You can find ‘How to guides’ on this below:
We are always on the hunt for new social content. If you would like us to share your Aussie Made post, remember to tag @australianmadecampaign and we will put it through for social consideration*.
^Socialbakers 2020, Facebook stats in Australia – NGO
*Our social media platforms aim to deliver engaging content that drives brand awareness for the logo, and in doing so, the products that carry it. To do that effectively, we have to be selective about the content we post. We also have to be mindful that we have almost 3,000 licensees carrying the logo across more than 20,000 products.