The Australian Made Campaign would like to say a massive thank you to everyone who helped to make the first ever Australian Made Week such a huge success and to everyone who celebrated Australia's incredible local makers and growers around the country by purchasing genuine Aussie products during the week and into the future.
The only initiative of its kind, Australian Made Week ran from Monday 24 May to 30 May 2021 and was promoted nationally through a multi-channel advertising campaign across TV, radio, out-of-home, print, online and social media.
A strategic PR campaign resulted in 1,097 media hits through the month across TV, radio, print and online channels – watch some of the coverage here.
Curated Australian Made PR boxes were sent to Australian social media influencers with a combined following of 3.6 million. Influencers were encouraged to share the boxes with their audiences and call on shoppers to purchase more products displaying the famous Australian Made logo.
Roy Morgan research found that if every household spent an additional $10 a week on Australian Made or Grown products, $5 billion would be put into the Australian economy and up to 11,000 jobs could be created by the next Australian Made Week.
Image: Alisha Aitken-Radburn Instagram post
Several Australian sports stars swapped their team colours for the Green & Gold during Australian Made Week. Patrick Dangerfield, Josh Dunkley, Bob Murphy, Jordan Lewis, Ash Brazil, Chris Goulding and Andrew Maherwill all wore a range of iconic ‘Australian Made logo’ jerseys made by Aussie manufacturer, The Vintage Football Jumper Company, to celebrate and highlight local makers and growers across the country.
Image: Josh Dunkley Instagram post
Over 329,000 website sessions were recorded during the campaign period, smashing Australian Made’s monthly 150,000 session average and resulting in more than 610,000 page views.
Australian Made’s monthly social followers were up 504% across all platform, with monthly engagements up a huge 277%. Monthly YouTube views were also up an impressive 484%.
Australian Made licensees and partners actively shared a range of dedicated Australian Made Week assets to get behind the campaign and many partners even launched dedicated Australian Made Week TV campaigns, radio and print advertisements in addition to thousands of posts that were shared across social media. The #AustralianMadeWeek hashtag trended on Instagram with over 3,600 posts shared.
Image left to right: Licensee Social Posts - Packserv, The Shann Group, La Source Australia, Mosov Organic, The Real McCaul Leathergoods and The Original Eumundi Markets
Video: Australian Made licensee Patriot Campers celebrate Australian Made Week
Several prominent Australian actors, including Bryan Brown, Leah Purcell, Rodger Corser, Aaron Fa’aoso and Matt Day, got behind the campaign in a series of social media videos, voicing their support for local Australian Made screen content. Screen Producers Australian created a campaign video highlighting iconic Australian cinematic moments from recent years, which ran on cinema screens nationwide – watch it here.
Image: Australian Made Retail Partners eBay Australia and Coles get behind Australian Made Week on social media
Thanks for getting behind Australia's incredible makers and growers for the inaugural Australian Made Week! Remember to look for the iconic kangaroo logo into the future to be sure your purchases are genuinely Aussie.