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The Australian Made, Australian Grown logo is a global icon. It’s used by over 2700 companies on over 20,000 products sold here and around the world. Nearly half of the businesses that use the logo export.

The logo is central to 'Brand Australia' both at home and abroad, and encapsulates many of the wonderful attributes Australia is famous for.

In export markets, the Australian Made logo makes the 'Australian connection' instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers.

Branding products as Australian in overseas markets is nearly always an advantage

The kangaroo works!

Australia's native kangaroo has a long-established and unmistakable connection back to Australia. So, it's not surprising that it is central to some of Australia's leading international brands - brands whose 'Australianess' is central to their identity and promotional activities.

Legal protection

The AMAG logo is a registered trademark in the USA, China, South Korea, Singapore and India, providing a legal framework in each jurisdiction for protection of the logo. This is important for Australian products carrying the AMAG logo being sold into these markets, as the authenticity of their country of origin branding is legally protected.

The Australian Made Campaign is in the process of registering the trademark in a number of other Asian countries.

Contact Australian Made to find out more

The Australian Made logo in China

According to Chinese consumers, the Australian Made logo:

Australian connection

Successfully makes the
Australian connection

Clean green

Conveys a clean,
green message


Is considered

Horizon Research

Channels to overseas markets

Australian Made licensees have the opportunity to access a range of export-focussed promotional initiatives and exclusive channels to market, including retail stores that have been branded with the Australian Made logo in South Korea.

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527