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Export - Australia’s global product symbol

Australian Made Export Projects

The Australian Made, Australian Grown logo has been used in export markets ever since its inception in 1986. A snapshot of the licensee database in 2011 showed that 44% of the (then) 1700 licensees exported and used the logo.

Its use as an export tool was enhanced when the federal Government, in 2004, provided funding for AMCL to undertake a range of strategic promotional activities in selected export markets “to enhance the logo as an export tool”.

Over the ensuing 6 years AMCL participated in a wide range of promotional activities in key markets in North America, Asia and the Middle East, generally in partnership with partners such as Austrade, the Master Builders Association, Wine Australia and, more recently, Horticulture Australia.

In all these activities the AMAG logo was used as branding for trade and/or retail events promoting genuine Aussie products and produce. This was the first time the AMAG logo had been strategically promoted offshore as Australia’s global product symbol – even though it had been used on product in export markets for years and years.

Extensive  research undertaken as part of these activities clearly established the logo’s effectiveness as a marketing tool.

Although the financial support from Government finished in 2011, AMCL continues to provide branding support for selected offshore promotions. AMCL also works with Australian Made Campaign Partners to facilitate export opportunities.

Oz-Town in China



Australian Made Retail Partner Oz-Town is a 'one-stop-shop' for businesses interested in exporting to China, launching in September 2015. The organisation is able to work with licensees to coordinate shipping, oversee customs clearance, warehousing, display, marketing, sales and customer service.

For more information visit or contact Sophy Liu on



Channel to market via Export Growth China 



Australian growers and manufacturers seeking to expand their business in China now have a new channel to market via the New South Wales Business Chamber’s (NSWBC) Export Growth China initiative.

The NSWBC is one of the Australian Made Campaign’s Foundation Members, and the Australian Made, Australian Grown logo is being used to promote the initiative. The program is supported by Austrade under the Australian Government’s Asian Business Engagement Plan.

For more information, download the Export Growth China brochure here, visit or call 1800 505 529.



AuMake shops: Reaching daigou in Australia  


AuMake is the only ASX-listed retail company set up to connect Australian suppliers directly with daigou and Chinese tourists, via its ‘one-stop-shop’ retail network and in-store logistics service for the delivery of products purchased. The growing market for products sold through these increasingly influential buyers represents a significant opportunity for Australian growers and manufacturers.

Popular product categories include healthcare (supplements and food); skin, body care and cosmetics; dairy products and baby food (including infant formula); and wool and leather products.

For more information or to find out whether your product is eligible for sale in these stores, contact Justina Lee on 0435 769 412 or



'Australian Made' branded shops in South Korea


Australian Made branded stores were launched in South Korea in 2014 in conjunction with longstanding Australian Made Campaign Partner, SINI Australia. SINI Australia is an experienced exporter, retailing and distributing certified Australian Made and Australian Grown products in South Korea since 2011.

For more information or to find out whether your product is eligible for sale in these stores, contact Jason Park on 02 9643 5422 or


Export fresh produce to Singapore and Malaysia


The Australian Made Campaign is pleased to offer licensees export opportunities in Singapore and Malaysia, via Benelux Flowers and Food.

Benelux Flowers and Food distributes genuine Australian produce to major retailers throughout Asia, promoting a wide range of Australian goods to the region.

As an licensee, your fresh produce could be eligible for distribution via Benelux Flowers and Food. For more information, contact Mrs Toh Guek Hong on